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A trademark is one of your most visible and valuable intellectual property assets. HRFM protects some of the most recognized trademarks and brands in the world, and Intellectual Property Law Today listed our firm among the "Top Trademark Firms" in the U.S.

Whether you are building a brand or defending one, HRFM offers the full range of trademark services to protect what you have worked to create.

Contact our team or search for an attorney specializing in trademarks.

What Is a Trademark?

A trademark is any word, name, symbol or design that identifies and distinguishes the source of goods or services. Service marks function similarly but apply specifically to services rather than products. Together, trademarks and service marks form the foundation of brand identity and consumer recognition.

Trademark protection can be established through use, but registration with the United States Patent and Trademark Office (USPTO) provides significant legal advantages. These advantages include nationwide priority and a public record of ownership.

How To Register a Trademark

HRFM helps you prepare applications and pursue registration of trademarks and service marks with the USPTO, as well as state and foreign jurisdictions. Our attorneys guide you through every step of the registration process, from initial clearance searches through final registration.

For international trademark protection, HRFM handles filings in global markets to ensure your brand has protection wherever you do business.

HRFM's Trademark Services

Our trademark practice covers a comprehensive range of services, including the following:

• Domestic and international trademark counseling
• Counseling, selection, design and use of trademarks and service marks
• Trademark and service mark clearance searches, summaries and analyses
• Legal opinions relating to infringement and viability of registration
• Trademark watch services to identify conflicting marks
• Trademark and unfair competition litigation, trials and appeals
• Domain name litigation and arbitration
• Administrative and judicial enforcement and defense of trademark and service rights
• Trademark licensing and assignments

How HRFM Can Help

HRFM's trademark practice spans registration, enforcement and litigation, serving domestic and international clients across industries, from startups to globally recognized brands.

Headquartered in Albany, New York, with an office in Rochester, our trademark attorneys are ready to protect what you have built.

Contact us or search for a trademark attorney to get started.