Alana M. Fuierer, Esq. is a member with the firm, and leader of the Western NY Office. Ms. Fuierer litigates all forms of intellectual property cases including trademark, patent, copyright, design, and trade dress infringement actions. In addition to representing the firm’s clients in litigation or serving as local counsel, Ms. Fuierer counsels and represents clients in intellectual property transactions, including licensing, and advises technology companies on ways to leverage their intellectual property portfolios. Ms. Fuierer also prepares, files and prosecutes US and foreign patent applications in a wide array of technologies, with technical experience in the areas of chemistry, bioremediation, environmental microbiology, hydrology, contaminant transport, materials, and semiconductor design.

Ms. Fuierer’s practice also includes online monitoring and enforcement of trademarks and copyrights, as well as Design Law, including the intersection and strategic use of design patents, trademark and trade dress, copyright and unfair competition laws, and the use of design patents to protect design aspects of software, including graphical user interfaces and animation both in the US and internationally. She has an active US and international trademark practice, which includes trademark search and clearance opinions, preparing and prosecuting trademark applications, and representing clients before the Trademark Trial and Appeal Board.

Prior to joining Heslin Rothenberg Farley & Mesiti, Ms. Fuierer was a staff attorney with the United States Court of Appeals for the 11th Circuit, after which she worked as a patent attorney for a private law firm.

    • New Mexico Institute of Mining and Technology, master's in hydrology, 2001
    • State University of New York, University at Buffalo, School of Law, J.D.,1995, cum laude
    • State University of New York at Geneseo, bachelor's in chemistry, 1992



  • Super Lawyer Magazine feature, “The Scientist with a JD,” 2013
  • New York Super Lawyers 2012-2015, 2017-2018
  • Up and Coming Business Leader Award, Rochester Women’s Network, 2008

  • International Trademark Association (INTA)
  • ChIPs Women in Tech, Law & Policy; Gold Sponsor (2015-2017)
  • Inn of Court – Platinum Designation
  • Board of Business Law Council, Monroe County Bar Association
  • Rochester Intellectual Property Association
  • Rochester Rotary
  • Rochester Women's Network
  • Greater Rochester Association of Women Attorneys
  • Digital Rochester
  • Greater Rochester Chamber of Commerce and Small Business Council
  • New York State Bar
  • U.S. Patent and Trademark Office
  • U.S. Court of Appeals for the Federal Circuit
  • U.S. Court of Appeals for the Second Circuit
  • U.S. Court of Appeals for the Ninth Circuit
  • U.S. District Court, Northern District of New York
  • U.S. District Court, Southern District of New York
  • U.S. District Court, Eastern District of New York
  • U.S. District Court, Western District of New York